Glossary · Automation

Hyperautomation: definition and context

Definition

Hyperautomation describes an approach where an organisation automates many flows deliberately and with several techniques, instead of solving only single tasks. It combines rule automation, AI, RPA and integrations and asks which processes are worth it at all. The core is not a tool but a systematic method across many processes with clear prioritisation.

Why the Term Matters

The term shifts the view from the single automation to the portfolio. Not every flow deserves effort, and without prioritisation you automate the random. Hyperautomation first asks where the biggest lever sits, then picks the fitting technique per case. Placing the term, you see it is less about a new tool and more about a method to tackle many opportunities in order.

When It Is Relevant

  • There are many automation candidates but no clear order.
  • Different techniques are needed because the cases differ.
  • An organisation wants automation strategically rather than piecemeal.
  • An overview is missing of which processes bring the most value.

When Not

For a single clearly bounded problem, hyperautomation is oversized, then a targeted build is enough. Without a data basis and without willingness to clarify processes, the approach stays theory. And whoever wants to test one technique first should start small rather than with a big programme that promises much and delivers little.

Industries That Use It

  • Wholesale and distribution: automate many recurring flows across purchasing, warehouse and sales in an orderly way.
  • Insurance groups: prioritise a portfolio of application, claims and service processes by lever.
  • Energy and utilities: tackle numerous customer and billing processes with mixed techniques.
  • Public sector: systematically assess many application processes and automate them step by step.

Typical Use Cases

  • A stocktake of which processes suit automation.
  • A prioritisation by value, effort and risk.
  • The build of several flows, each with the fitting technique.
  • The combination of RPA, AI and integration in one programme.
  • A repeatable method that keeps taking in new candidates.

Decision Guide

Decision Guide
SignalHyperautomation fitsAlternative
Many candidates without orderprioritise the portfoliobuild a single flow
Different techniques neededmixed approach per caseone technique for a simple case
Only one clear problemrather nota targeted build is enough
No data basiscreate clarity firststart small with a pilot

Example

A wholesaler sees dozens of flows running manually but does not know where to start. In the workshop a list of candidates with value and effort is built first, then an order. The first prioritised case is built and tested as a prototype in a few days before the next follows. So the programme grows step by step rather than in one big leap. This describes the method, not an asserted total saving.

Service Connection

The usual entry is the AI workshop for prioritisation, then AI automation per case and AI implementation for operation.

Sources

This framing describes common practice of a portfolio-oriented automation approach. Scope and order depend on the organisation's processes and data and should be worked out there.

Related topics Process automationAI automationRPA

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Frequently asked questions

Is hyperautomation just a marketing term?
The term is catchy but means something concrete, namely automation as an ordered portfolio rather than a single act. The value lies in prioritisation and the mixed use of several techniques, not in one tool.
Do you need a large budget?
Not necessarily. The approach can start small, with a stocktake and a first prioritised case. More important than budget is the willingness to clarify processes and assess opportunities honestly.
Where should you start?
With the case that offers the biggest lever at manageable effort. A prototype shows quickly whether the expectation holds before you go broad.